SINCE 2005

Mads Kornerup originally designed the Shamballa Bracelet in 2001 for music impresario Jay Z, who came in search of a unique piece. A yoga and meditation practitioner, Mads created a bracelet inspired by prayer beads – a braided macramé bracelet featuring gold beads with Jay Z’s initials, his company logo, two half carat diamonds and his zodiac sign. An icon was born. Never before had fine jewellery been presented with such refined casualness and offered such a high level of customisation. Following the success of the design, Mads and Mikkel Kornerup established the fine jewellery brand, Shamballa Jewels, in 2005, in Copenhagen, Denmark. Named after the mythical Himalayan kingdom of Shamballa, Shamballa Jewels unites Eastern philosophy with Nordic design traditions in its jewellery designs. Shamballa Jewels is present in over 30 countries, with its Flagship Store being in Copenhagen. The design repertoire includes bracelets, necklaces, cufflinks, earrings and rings. All Shamballa Jewels creations are in 18K gold with diamonds and precious stones, and can be customized bead for bead. Epitome of impeccable craftsmanship they are set, braided and polished by hand in the Copenhagen Atelier, Denmark. Shamballa Jewels’ personalized designs have earned the custom of men and women alike. Karl Lagerfeld, Valentino, HRH Crown Princess Mary of Denmark, HRH Crown Princess Mette Marit of Norway, Michael Jordan, Diane Von Furstenberg and Giorgio Armani are some the discerning collectors of Shamballa Jewels.